THIEL Audio Products LLC, from Nashville, TN, announced that they will be unveiling their entry into the Wireless Streaming products category under their AURORA LifeStream brand at CES 2017 in Las Vegas. The introduction marks the expansion of the THIEL product line and benefits from the company’s insight on sound while incorporating a customizable product unique to high performance wireless audio streaming. Each model comes in either black or white and features interchangeable trim kits which allow the consumer to customize their product to fit perfectly with their style and personality.
The models are appropriately named AURORA LifeStream Home and the battery powered AURORA LifeStream Tour. Both products feature a connectivity suite leveraging DTS Play-Fi, Apple Airplay, and Bluetooth technologies, enabling users to connect seamlessly from their devices to as many as 16 speakers at one time. The product suite will also be compatible with Amazon Alexa upon the release of the DTS Play-Fi software update.
The AURORA LifeStream line benefits from THIEL Audio’s insight on sound while incorporating a customizable product unique to high performance wireless audio streaming. Each model comes in either black or white and features interchangeable trim kits which allow the consumer to customize their product to fit perfectly with their style and personality.
In addition to prefabricated trim kits, THIEL will be offering downloadable 3D files on their website for consumers to use with 3D printers to create a design that is uniquely their own. THIEL dealers and artists that have performed at AURORA (www.auroranashville.com) will have the opportunity to create custom versions of the products to respond to their local markets and fans, offering a step-up version accessory kits that will include real wood veneers, colors, and finishes.
“We studied the marketplace through the lens of Design & Technology that Connects, and identified a significant opportunity in the wireless space,” says Stuart Levine, Chief Revenue Officer. “We looked at where design is gaining ground and focused on the areas consumers are paying attention to and investing in. The opportunity to make products that give the consumer a creative edge is one that is energizing, and the feedback from focus groups and advanced viewing events have been very positive.”
THIEL Audio is a technology and entertainment company entering its 40th year in operation. During the last 40 years THIEL Audio became famous for American Made hand crafted loudspeakers with real wood, metal, and even stone accents that produced legendary designs that are immediately recognizable. In more recent years the industry witnessed THIEL Audio begin the charge into wireless audio streaming directly to a powered loudspeaker.
Celebrating forty years of premiere sound by showcasing 18 new products at CES 2017, THIEL Audio also confirmed that among the new products is an exclusive 40th Anniversary line of loudspeakers. This new collection of loudspeakers brings all THIEL manufacturing back to the United States with custom finished cabinetry made in Georgia, upgraded crossovers made in Kentucky, with driver design and final assembly taking place in Tennessee.
“Bringing manufacturing back to the United States is a strategic move to elevate the level of quality and precision of the 40th Anniversary product line and future products launched by the company,” says Stuart Levine, Chief Revenue Officer for THIEL. The 40th Anniversary series is comprised of the flagship 40.3 4-way tower speaker, 40.2 3-way tower speaker and the 40.1 2-way bookshelf monitor. All models are built to enhance both entertainment and style by delivering a customized design and experience for every consumer.