BnO Gold has made a collection of Bang & Olufsen products that consists of a breathtaking total of 192 kilograms of fine gold. Retail price will be at 17,4 million dollars. Why? To better serve the “extreme wealthy true connoisseurs and design enthusiasts”, they say.
Bang & Olufsen has already been over 90 years at the forefront of audio and video equipment. BnO Gold say they want “to take it even further,” and they have made an exclusive selection of the most iconic products B&O has ever produced where all the aluminum parts have been replaced by solid 24 carat gold.
BnO Gold will be bringing its products to highest end of the market. By using the best materials and producing only on request (we assume they require a deposit...), the buyer gets a 100% tailored, unique product with a 100 years guarantee. Due to the density of gold, the BnO Gold products will be 9 times heavier than the originals. This explains the price of $2.9M for a speaker set. “We are getting used to it, but people drop their jaw when you mention that a pair of speakers is made out of 20 kilos of fine gold.”
The collection consists of the following products cast in solid 24 carat gold: BeoSound 9000, BeoLab 8000, BeoLab 6000, BeoLab 1 and the first 103-inch BnOVision. This collection was exhibited for the first time to the general public on December 10, 2015, at the Masters of LXRY 2015 event, running from 10 until 14 December in the Amsterdam RAI, in The Netherlands. After this, the collection can be seen by appointment only.