Dirac is a world-renowned audio technology company, delivering optimized sound solutions for mobile, automotive, residential and commercial environments.
According to Dirac Co-Founder and CEO Dr. Mathias Johansson, the opening of Dirac China is the first in a series of investments the audio pioneer plans to make in the country. “China is an integral part of our long-term business development program, one that now requires the establishment of an in-country, company-owned legal entity that will enable us to more quickly achieve our business goals. Dirac China will be based in Shenzhen and have additional staff operating in Beijing and Shanghai to provide us with complete coverage of China’s major technology centers,” states Johansson.
Tony Ye, who has been responsible for Dirac’s business in China since 2011, will now serve as General Manager of Dirac China. Ye has a long history of working with Swedish hi-tech companies and acting as a bridge in Sino-Swedish business relationships.
A staff of more than ten sales, software and acoustic engineering professionals now report directly to Ye, who noted that, “China has emerged as a global tech innovation center across all markets. With Dirac China, we’re now firmly positioned to innovate faster and move more nimbly to meet the needs of current and prospective customers and partners.”
Dirac has built relationships with China’s leading mobile manufacturers, including but not limited to Huawei, Xiaomi, OPPO, OnePlus, and more. With this expanded footprint, the company will broaden its market focus to also include automotive, HiFi, and IoT, with new China deals already expected to be announced in Q2 2018.
“The opening of Dirac China is a very important development in our regional expansion efforts; however it’s only a first step,” concluded Johansson. “With Tony at its helm, and through continued corporate investment, Dirac China is poised for substantial growth throughout 2018 and beyond.”