New Marshall Group Brings Together Marshall Amplification and Zound Industries

The legendary guitar amplification company Marshall Amplification is merging with Zound Industries, the company that created the highly successful consumer electronics products under the licensed Marshall brand. Under the terms of the deal, Zound Industries will acquire Marshall Amplification and the Marshall family will become the largest shareholder of the newly formed Marshall Group with Terry and Victoria Marshall joining the Board of Directors.

Famous audio companies and audio brands should explore more simple marketing tools such as merchandising and collectors items (not NFTs!), to better connect with their users. McIntosh is a great example of emotional connection to the brand, and the NY-based company just announced the brand's collaboration with the Grateful Dead on a new, special-edition collection celebrating the iconic "Wall of Sound". The collection includes a T-shirt and Sweatshirt, featuring the famous Richard Pechner "Wall of Sound" photo.

When in 2017 Orange Amplification introduced its own headphones at the Musikmesse and Prolight+Sound show in Frankfurt, the strategy was right on target. They helped leverage the brand's reputation as product extensions that reinforce the emotional connection with users. While generating a new revenue opportunity, in this case by expanding the already existing and extremely successful merchandise catalog. Three years later, Orange Amps renews the strategy with the new Crest Edition wireless headphones.

We didn’t see this coming… The “World's Greatest Rock ‘n’ Roll Band of All Time”, The Rolling Stones cooperate with Adam Hall and present a strictly limited cable line on the market. The guitar cables include specially gilded Rolling Stones Neutrik XLR and 6.35 mm jacks and an exclusive version of the silentPLUG.