"Why are we using different cables for home audio than for professional audio systems - even though the core applications are the same? Are the technical requirements that dissimilar? VOVOX has been scrutinizing these and similar questions for a long time – and is now taking both a courageous and radical step towards resolving this issue," the company states.
As a result of the consolidation and restructuring, the Swiss manufacturer decided to reduce its portfolio from seven to three product families: VOVOX link, VOVOX sonorus, and VOVOX excelsus as its new reference line.
With VOVOX excelsus, the Swiss cable manufacturer addresses mastering studios and audiophile music listeners in particular. In addition to analog sound conductors, the excelsus line also includes digital signal cables as well as mains cables and meets all relevant applications both in professional studios and in the high-end sector. Furthermore, the popular sonorus range has been expanded to include cinch, loudspeaker and mains cables for home audio applications.
“By restructuring our cable range, we can optimize numerous processes and better target our specific product lines in the market”, says Jürg Vogt, founder and managing director of VOVOX. “With the consolidation of our Home Audio and Professional Audio divisions, we want to set an example for excellent audio sound – regardless of the intended application. Furthermore, we are pleased to present to our most demanding customers the new excelsus line. With its outstanding transmission quality, excelsus defines the new reference class within our cable portfolio.”
The new VOVOX cable range will be available at retailers from October 1, 2019.