Earthworks Audio Slashes Price for Its Flagship Broadcasting and Streaming Microphone
There's a lot to be considered when defining the right product strategy and marketing mix. Rarely we can get the four pillars aligned. After launch, you can adjust product, promotion and even distribution. Very rarely you can adjust the pricing. Earthworks Audio realized its flagship broadcasting and streaming microphone, Ethos, was very appealing to streamers, gamers, and podcasters. But the price of $699 was just too high for the segment. Now, the New Hampshire company repositioned the Ethos for just $399.
