Audio Market Intelligence Update March 2021 - Positive Stats and Look Ahead

Every day at audioXpress we look carefully at market intelligence updates from the leading research firms, and we normally look at data-based reports from multiple sources, trying to get a clear vision of what is happening in the markets, and how forecasts look for the audio industry. audioXpress is focused on serving the audio industry, and we are more interested in providing market intelligence than publishing subjective opinions about the measurement systems used by YouTube headphone reviewers - which seems to be the latest focus even for many competent audio publications these days.

Futuresource Consulting is putting together another edition of the company's renowned Audio Collaborative event, which for 2020 will be shifting to an all-virtual experience. With health and safety being of prime importance during the coronavirus outbreak, Futuresource must ensure all co-workers, exhibitors, thought leaders and attendees feel at ease to best experience and deliver the range of fascinating topics lined up. Wednesday 4th and Thursday 5th of November, from 14:00 – 18:00 GMT, Audio Collaborative 2020 will be more global than ever.

Apparently Apple got it right. Once again. As smart speaker adoption continues to climb, more than half of existing owners would like to have a smart speaker with better sound quality than their current device, while a similar number would pay more for it. That’s one of the findings from the new “Audio Tech Lifestyles” consumer survey from Futuresource Consulting, conducted in the USA, UK, Germany, Japan and China.

Futuresource Consulting announced a brand new consumer market research program – Living with Audio: Consumer Engagement with Audio Hardware and Content. This new service from the market research firm provides an in-depth look at how consumers are engaging with home devices, headphones, smart speakers and audio content. The research answers questions around how many and what devices consumers own in their household, how they are currently using the devices and how often.

Market research firm Futuresource Consulting promoted its highly successful Audio Collaborative conference dedicated to latest audio industry trends. During this all-day event, held in London, UK, on November 8, 2018, Futuresource's Principal Consultant, Jack Wetherill presented "Key Trends and Drivers in the Consumer Audio Hardware Market," a summary of the company's latest market research on Consumer Audio. Consumer audio hardware is making a comeback and poised for a period of rapid growth, was the key message.