Current Smart Speaker Consumers Value Sound Quality

Apparently Apple got it right. Once again. As smart speaker adoption continues to climb, more than half of existing owners would like to have a smart speaker with better sound quality than their current device, while a similar number would pay more for it. That’s one of the findings from the new “Audio Tech Lifestyles” consumer survey from Futuresource Consulting, conducted in the USA, UK, Germany, Japan and China.

Sonos continues to expand its lifestyle and brand-awareness global marketing strategy by establishing a collaboration with Danish design brand HAY. The collaboration has resulted in the announcement of five exclusive Sonos One colorways already available for purchase. According to Sonos, the new series “perfectly blends modern design and a great sound experience for any home.” It also refreshes the original Sonos One model launched a year ago, and recently updated to add AirPlay 2 and Siri support, adding to the Amazon Alexa, and Google Assistant voice control options.

Cavalier Audio, a new US-based premium audio lifestyle brand announced the Maverick Portable Bluetooth and Wi-Fi speaker with Amazon Alexa voice control. The new portable speaker shows a different approach to voice-controlled speaker solutions, using refined craftsmanship, authentic materials and impeccable design, together with the latest in audio technology.