Market, Technology, and Trends for Soundbars in Perspective

Market research firm SAR Insight and Consulting updated its available analysis on one of the most important speaker form-factors currently in the audio and home entertainment industry. In the company's latest report on soundbars, the company details the technology trends, market growth and competitive analysis in the category. As manufacturers continue to expand the features, consumers also seem to have greater appreciation for soundbars.

The smart speaker market will grow by 35% this year, according to SAR Insight & Consulting’s Latest Digital Assistant Platform Forecast DATAbase, with shipments reaching 92 million. Amazon remains the market leader, but its smart speaker market share has declined and now represents approximately a third (33%) of the total volume anticipated in 2019. Total voice software unit shipments are expected to increase significantly to 2024.

The massive growth in the voice assistant market has created a vibrant ecosystem and significant opportunities for hardware and software developers. Total voice software unit shipments are expected to increase significantly to 2024, according to SAR Insight & Consulting. The firm latest report forecasts a larger increase in voice software, especially within home devices such as smart speakers, soundbars, smart TVs and smart appliances.

Smart devices have proliferated across everyday life for Chinese people, offering considerable opportunities for global companies operating within the AI space – specifically focused on the voice assistant market. According to the latest report from SAR Insight & Consulting – China Voice Market – the average Chinese consumer has become much more positive about the benefits of owning connected devices helping to drive greater interest in the interactive voice functionality.

2.2 billion digital assistant-enabled devices will ship in 2017, growing to 3.6 billion in 2022, says SAR Insight & Consulting in its latest research, "Digital Assistant Platforms; Use Cases, Technologies, Market Sectors & Competitive Analysis." According to the market research firm, home audio speakers will continue to lead the way, as voice recognition improves, with significant growth opportunities in smartphones, headphones, appliances, automotive, and the enterprise.