Audio Collaborative 2019: Two Key Audio Trends and What to Expect

Promoted every year by the market research firm Futuresource Consulting, Audio Collaborative 2019 full-day conference on November 7 was invaluable, with Futuresource's leading market analysts and researchers sharing some of the latest stats and trends on the topics in the agenda, combined with great panels and in-between keynotes. This is the third of my reports, originally published in The Audio Voice newsletter.

Amazon, Baidu, Sony, BMW, Microsoft, Bose, Tencent, Orange, Salesforce, Harman, Logitech, Verizon, Sonos, Spotify, Sound United, and more are joining forces to promote choice by supporting multiple, interoperable voice services on a single device. The idea is to offer multiple, simultaneous wake words, so users can access multiple voice services by simply saying the corresponding wake word – from Alexa and Cortana to Orange’s Djingo, Salesforce’s Einstein, and more.

A strange week we had, with most of the technology world focused on another edition of GSMA's Mobile World Congress (MWC), with the usual gush of new iPhone-clone announcements and most of the key semiconductor giants dividing their announcements with embedded world 2018, taking place at the same time in Nuremberg, Germany. Still, neither was much affected by the clash. MWC is more and more consumer electronics, autonomous cars, cloud solutions, and software developers pitching their latest ideas on social-engineered apps.

While IFA 2016 was in full swing in Berlin, Germany, technology market research specialists Futuresource Consulting highlighted the importance that voice will play in next generation CE products. Following earlier announcements from Amazon, Google and Harman, the Berlin consumer electronics show was rich in product previews and demonstrations about the future of personal assistants and voice recognition applications.