In-Car Voice Controls Must Be Context-Based to Offer Best User Experience Finds Strategy Analytics

As voice controls are fast becoming a primary interaction modality of choice in-vehicle, Strategy Analytics identified that context is key in user experience. Automakers of all types have largely aligned on touchscreen and voice control as the primary modalities for infotainment HMI. While touch-and-voice-centric HMI has achieved a majority market penetration in all major markets, China in particular spearheads voice as the primary modality in many verticals.

75 million people in the US are now using a smart speaker, and more than half of them – 39 million – are using it to control their smart TV, video streamer or other TV device at least weekly. This finding comes from Strategy Analytics’ latest report, 2019 Smart Speaker User Survey – US Results, and is based on a survey of 1136 users of smart speakers carried out in July and August 2019.

Sales of Chinese language smart speakers in the first quarter of 2019 grew by more than 500% year-on-year, according to the latest research from Strategy Analytics. This lifted global Q1 sales to 25.9 million, a 168% increase on the same period in 2018. The global market shares of Chinese brands therefore rose much closer to Amazon and Google, although the US giants remained in first and second place respectively. Strategy Analytics has now increased its forecast for full-year 2019 global shipments by 10% to 147.7 million units.