Smart Speaker Market to Reach 92 Million Units Shipped in 2019

The smart speaker market will grow by 35% this year, according to SAR Insight & Consulting’s Latest Digital Assistant Platform Forecast DATAbase, with shipments reaching 92 million. Amazon remains the market leader, but its smart speaker market share has declined and now represents approximately a third (33%) of the total volume anticipated in 2019. Total voice software unit shipments are expected to increase significantly to 2024.

Sales of Chinese language smart speakers in the first quarter of 2019 grew by more than 500% year-on-year, according to the latest research from Strategy Analytics. This lifted global Q1 sales to 25.9 million, a 168% increase on the same period in 2018. The global market shares of Chinese brands therefore rose much closer to Amazon and Google, although the US giants remained in first and second place respectively. Strategy Analytics has now increased its forecast for full-year 2019 global shipments by 10% to 147.7 million units.

Smart devices have proliferated across everyday life for Chinese people, offering considerable opportunities for global companies operating within the AI space – specifically focused on the voice assistant market. According to the latest report from SAR Insight & Consulting – China Voice Market – the average Chinese consumer has become much more positive about the benefits of owning connected devices helping to drive greater interest in the interactive voice functionality.