Improved Noise Reduction. Bose Introduces QuietComfort Earbuds II

As anticipated, Bose announced its new Bose QuietComfort Earbuds II. As the brand that brought us noise cancelling headphones as a consumer product, this announcement is extremely important for the Massachusetts-company, as it claims to offer "the world’s best noise cancellation," thanks to its CustomTune sound calibration technology that allows personalized performance. The design is also refined and much more elegant than any previous Bose product in the category.

Apple shuffled the cards again with the introduction of the latest Beats Fit Pro advanced true wireless earbuds. The new product leverages all the technologies Apple developed for the AirPods Pro, including the H1 chip, and features an all-new flexible wingtip and a custom-developed acoustic platform, retailing for just $199.99. ANC, Transparency, Adaptive EQ, spatial audio with dynamic head tracking, and four different color schemes make these the new flagship.

As predicted, Apple announced the next generation of AirPods during a streamed event (October 18). The new model ($179) was improved in every front and promised to be available in just a few days, which was probably the biggest surprise. Apple also announced new colors for its HomePod Mini smart speakers, while it waits for the Matter home standard to be released. And announced a strange Voice Only Apple Music subscription plan, including countries that don’t speak English.

In another product announcement that didn't go as planned, following a lot of rumors and leaks coming from China, Apple was forced to unveil its latest addition to the AirPods family. As widely anticipated, the AirPods Pro have a new improved design, combining a slightly similar shape to the original loose-fit design, but slightly twisted to support a silicon in-ear tip, in order to make Active Noise Cancellation effective. The all-new lightweight design is now available.