For readers seeing this “second” issue of audioXpress since we introduced our new format and layout last month, I feel I should explain the concept a little more. Our target deadline for this relaunch was decided some time ago and I couldn’t think of a better place to introduce our “new” magazine than the AES convention in New York City!
I can summarize our concept in a few words: more (of what our readers expect), electronics (our roots), and audio innovation (our focus).
We are proud of our heritage as Audio Amateur, Audio Electronics, Glass Audio, and Speaker Builder magazines. Those titles were born in a time when amateur radio was still developing hand-in-hand with electronics and radio technology. And that is precisely why audioXpress is a part of the electronics publication portfolio of Elektor International Media (EIM).
But you may be wondering about audioXpress’s evolution and what to expect in the future.
It’s important to clarify that we will not continue to be a “home electronics” or consumer application-focused publication. We believe we should share the most interesting audio stories in the industry, independent of their application areas—consumer or professional, music or broadcast oriented. Hence, the innovation focus.
The most important consumer technologies often start with those developed for professionals. So, we will follow audio electronics innovations, together with the all-important disciplines of electroacoustics (and, needless to say, software, digital audio, networking protocols, and audio synthesis).
We believe that a publication such as audioXpress cannot focus only on the “home approach,” which still appeals to many enthusiasts and hobbyists. Some of us clearly remember the 1960s, when live concerts used “consumer” amps and speakers, before there were guitar amps and large speakers. At Woodstock, there were McIntosh amps (now a purely home audio brand) and the PAs were early versions of the JBL speakers (today both a pro and a consumer brand). Five years later, all the big “pro audio” brands in live sound, such as Electro-Voice and JBL, dominated that market (in the US at least). During this time, things were different in the recording studios. There, technology was first “borrowed” from radio and TV broadcasting. This is long before we had “home studios” using computers. And where exactly did that come from?
In the era of the Internet, blogs, and social networks, many magazines have disappeared. But we know a magazine can flourish. In addition to its content and its readers, a magazine must also have a purpose. It must provide a sense of community. More importantly, it needs to offer readers content they can’t find elsewhere. It does not matter if our readers are professionals, students, or enthusiasts. Our common interest unites us, whatever the platform: print, online, Facebook, Twitter, e-mail newsletters, or mobile apps.
We want to build a better audioXpress with more content, representing the common interests of the audio community while also reflecting the industry.