Bose Professional Expands US Operations with New Hybrid Sales Model

Bose Professional announced the launch of a new US sales organization, marking a milestone in the newly independent company's evolution. The new sales model for Bose Professional includes a mix of in-house sales managers and engineers and independent sales firms. Together with new appointments and operations, the company announced a new, service-oriented website, hosting a complete collection of training modules and support materials for integrators and consultants.

Bose Professional announced the promotion of Adam Shulman to director of product management, a strategic enhancement that reflects the company's commitment to innovative, customer-driven system solutions. As the company adjusts to its independent life, following the acquisition and investment by Transom Capital, the promotion of Adam Shulman follows on the recent hire of Kenn LeGault, a respected audio, cloud and edge processing engineering expert.

Røde Microphones has announced the acquisition of iconic American pro audio company Mackie from Transom Capital, the Los Angeles-based private equity firm. For Peter Freedman, the founder of Røde, this acquisition represents an opportunity to expand its strategy to the complete audio production ecosystem and get hold of another (still) valuable brand. With the acquisition, Røde also gets Danny Olesh, Mackie's CTO and former founder of SM Pro Audio, based in Australia.

Transom Capital Group, the Los Angeles-based private equity firm that recently assumed ownership of Bose Professional's commercial installation and conferencing businesses, has announced the appointment of John Maier as CEO of the newly independent Bose Professional. Maier spent the past several years as an operating partner for Transom, overseeing the strategy for Mackie. Before that, Maier was the CEO of Blue Microphones.

Bose Corporation, a US-based multinational audio systems company, has announced the sale of the Bose Professional Division to private equity firm Transom Capital Group. With this deal, Transom (the same company that previously acquired the LOUD Group of audio companies that includes Mackie - Loud Audio) will assume ownership of the Bose Professional commercial installation and conferencing businesses. Bose will retain its portable PA systems as part of its core consumer product business.

LOUD Audio, LLC, a property of Transom Capital Group, announced the addition of Mark Ureda to its Board of Directors. Ureda retired from Harman Professional in 2018, where he was Senior Vice President, Products and Technology. He joined Harman in 2010 as president of JBL Professional and also served Harman Pro as CTO and VP, Strategy. LOUD Audio is now focusing its strategy on the pro audio and MI market segments with Mackie, Tapco, Crate and Blackheart brands.

The news was out for a while now, but now it's official. Loud Audio, the parent company of the Mackie brand, has concluded the sale of Eastern Acoustic Works to RCF Group with its headquarters in Reggio Emilia, Italy. LOUD's management has been gradually pulling apart the businesses it acquired in 2017. Now, it was EAW's time. With this acquisition, RCF gains a stronger foothold in the North-American market, while also gaining access to one of the strongest sound reinforcement technology portfolios in the industry.

According to an announcement in Blue's blog page Logitech has agreed to acquire Blue Microphones, the company which evolved from its roots in professional studio microphones to make the popular Snowball USB podcast microphone - sold worldwide on Apple stores - and all sorts of microphones for home studio, web calls, and musician's use. But apart from microphones, Blue is also currently a contender in the headphone space, since it introduced its ambitious active Mo-Fi headphones using custom 50mm drivers, later also evolved into wireless models, addressing the lifestyle segment.

The parent company of leading audio brands Mackie and EAW, LOUD Audio, confirmed it has concluded the sale of the renowned Martin Audio brand to LDC, a private equity firm from the United Kingdom. In what was a long-expected move, following the acquisition of all Loud brands by the Transom Capital Group in October 2017, and the recent sale of Ampeg to Yamaha, now Martin Loud gets back to an independent position for the second time in its history.

LOUD Audio LLC, a portfolio company of private equity firm Transom Capital Group, and the parent company of Mackie, EAW and Martin Audio, has concluded the sale of the historic family of Ampeg bass amps and pedals to Yamaha Guitar Group, Inc. According to Transom, this move is aimed at allowing Loud to narrow its focus, return to its roots in professional audio, and deliver the best possible products and experience to its customers, while ensuring the future of a legendary bass and guitar amplification brand.