Streaming Music Consumption Habits Change with Coronavirus Lockdown
Streaming subscriptions remain the number one growth driver in the global music market, accounting for more than 70% of spend on music last year. Yet, as measures to halt the spread of COVID-19 begin to reshape the lives of consumers, music streaming is experiencing a temporary drop in consumption. No listening in the car, no commuting to work, and the need to share the home spaces with family members, limits personal music listening opportunities, Futuresource Consulting's research finds.
