Wireless Headphones and Earbuds on Top Five of Most Desirable Products for US Consumers

The Consumer Technology Association (CTA) released the 2023 US Consumer Technology Ownership & Market Potential (OMP) Study, showing that despite complex economic times, 84% of US households plan to purchase tech products in the next 12 months. Mobile and wireless tech products lead the categories of tech products consumers want to buy. A notable trend is the fact that ownership of wireless personal audio products now exceeds wired devices.

Artificial intelligence (AI) and fast connectivity – critical ingredients for the next era of category leaders such as smartphones, smart home devices and smart speakers – will drive the U.S. consumer technology industry to a record-breaking $398 billion in retail revenues ($301 billion wholesale) in 2019 and 3.9 percent year-over-year (YOY) growth, which includes streaming services revenue, according to the Consumer Technology Association (CTA). A record growth anticipating the introduction of 5G smartphones and 8K TVs in 2019.

Artificial intelligence (AI), voice-recognition technology and fast connectivity – critical ingredients for smart speakers, smart home technologies and smartphones – will help spur overall U.S. consumer technology industry revenue to $377 billion in retail revenues in 2018, a six percent increase, according to the Consumer Technology Association (CTA). The mid-year update of CTA’s flagship report, U.S. Consumer Technology Sales and Forecasts, also shows whole home Wi-Fi solutions and wireless earbuds will each cross the $1 billion wholesale revenue milestone for the first time this year.